When I first got started building websites and blogs I was super cheap.
Like SUPER cheap.
At that time WordPress had only been out a couple years and there weren’t a whole lot of premium themes or marketplaces, and there were some sites out there that had tutorials for how to create your own custom WordPress themes.
So, I did my best to follow along with those tutorials instead of investing a mere $20 for a professional premium theme that would be everything I needed and allowed me lots of customization and features.
Looking back that was a silly idea because I wasted so much time trying to figure things out myself, when I could have just paid a few dollars and had that problem solved.
That’s one of the biggest hangups you’ll experience as an online marketer…trying to do everything yourself.
It’s much better to buy done-for-you solutions that accomplish 90% of what you’re looking for than trying to spend forever of your own time trying to tweak things and get them to 95%…because I promise you they’ll never be perfect.
There are a lot of great premium WordPress themes out there and although not all of them may be exactly what you’re looking for, just try to find one that’s really close, but that also allows for lots of customization so you can make it unique from other sites.
Here are a few things I look for when selecting a premium WordPress theme…
- Affordable and one-time price ideally
- Simple, modern design
- Lots of features and ability to customize (colors, layouts, etc.)
- Unlimited site licenses
And I also like to find a site or network that is selling themes, because I know if they design one theme well, I might be interested in purchasing some of their other themes for sites in the future and I can usually depend on their other themes being of similar quality.
One of my favorite premium WordPress theme networks is Elegant Themes.
They have lots of great professional themes as well as the most popular drag and drop premium theme in the world, Divi.