Infusionsoft. Or Confusionsoft. Whatever you’ve heard it called. Is is a good solution? And what exactly DOES it do?
Well, although I haven’t used Infusionsoft personally, what I’ve seen it do and how I’ve seen it used for other internet marketers is a combination between and autoresponder and payment processor combined with the power of automation. So basically a “smart” way to present new offers to your list or segments of your list based on their previous actions such as opening certain emails or clicking certain links.
But, from what I’ve heard over the years it’s clunky, tedious and expensive. Not very cool things to be in the world of online marketing. However, it seems that people just stick with it because there hasn’t really been a better solution on the market…until now.
So, if you are looking for this sort of solution in your online business, most importantly, a solution that can intelligently tell you the ROI and LTV (lifetime value) of the customers on your list, then I would feel much better steering you towards Market Hero.
So, if you were considering Infusionsoft or were on the fence of whether or not you should invest in it, let me give you some insight into what I’ve heard from other marketers. If you are a small, medium or large-sized company with a decent budget, both to invest in Infusionsoft and to invest in possibly having someone actually teach you how to use all of its features, it may be a good fit. However, if you are a bootstrap affiliate marketer and are looking for the power and automation of an autoresponder combined with payment processor integrations and a tool that can intelligently tell you the LTV of customers on your list, without you having to Frankenstein ten other tools together and have a degree in computer science, you should probably go with Market Hero.