While there are dozens of ways that you can capture information from users who visit your website, online form builders make it super easy to do so, especially for the non-techy people. And one of the more popular online form builder solutions is JotForm.
What I love about JotForm is that is comes backed with a ton of features, templates, and widgets AND it also has a forever free plan, which makes it great for beginners or marketers on a bootstrap budget.
There are many different applications you can use online form builders form, but a few of the most common, specifically for internet marketers and affiliate marketers is for capturing information for some type of service you are offering where you might need user input, like an SEO (search engine optimization) service where you need the user to submit their links and keywords. And then another way you can use forms is for surveys for applications such as a mentoring or coaching program or service.
The sky is really the limit as to what creative ways you can think up to use a tool like JotForm, but again, one of my favorite things about the tool is that you can get started and try it out for free.