So, in recent years pay per call has gotten much more popular among the Internet marketing community.
This is largely due to the fact that it’s gotten way easier.
With pay per call networks like Ring Partner, you as the marketer no longer has to setup your own call tracking and go out there and sell and find your own prospects and clients to deliver your calls to.
You can just plug into a network like Ring Partner, they give you unique numbers, and those unique numbers get routed to the proper destination, and if the person calling stays on the line for a certain amount of time, you earn your commission.
It sounds pretty easy, but if I just left this article at that you’d probably still fail since you don’t know what the other pieces of the puzzle are.
So, what’s the big overall picture and what are all the tools you need?
Well, first you’re going to need to sign up for a pay per call network. I recommend Ring Partner. They will want to call and talk to you to confirm you’re a real person and to verify that you know a thing or two about marketing and that you’re not just some random person who is signing up for their network and never going to take any action.
Next, you’ll need a domain or multiple domains. You’ll probably want to purchase several and use one for each niche. My personal favorite domain registrar is Namecheap.
An additional note that’s important to mention is that expired domains actually get indexed and rank much better and faster than brand new domains. All expired domains are is what the name suggests…it’s a domain that someone once owned, they they let expire. And ideally we want expired domains with decent metrics, and no spammy links to ensure that once we buy the domain there aren’t going to be any penalties against it or reasons why Google won’t rank it.
Now as far as the metrics to look for, that is completely subjective, however as a good starting point, below are the metrics I would suggest. And I use a tool called Domain Reanimator to make it easy to find these expired domains on autopilot.
MOZ PA 10
MOZ DA 10
Majestic Trust Flow 10
Majestic Citation Flow 10
Domain Age 2 years
And ideally you want to find domains that meet somewhere close to these metrics that don’t have a bunch of spammy links pointed to it such as: foreign links or prescription drug anchor text.
Now, that you have your domains selected and picked out and you’ve registered them at Namecheap, you’ll need to build your pay per call site out, so that you can begin attracting leads and calls and making sales.
There are dozens of tools and resources out there when it comes to pay per call plugins and softwares, etc. but the best tool I’ve come across is Domination Robot.
Domination Robot is a tool not many marketers know about but it’s extremely easy to use and it’s an all-in-one solution. It includes your hosting, so you don’t have to worry about that. And the whole reason it was built was to make mass page creation sites a breeze. So, with just a few clicks you can build out massive local sites for any sort of keyword or industry you choose.
Once you have all of these components in place and connected, the sky is the limit.
Just rinse, lather and repeat and scale up with as many industries and keywords as you want.