To really have an edge over all the other SEOs out there trying to rank websites for themselves and for clients, you really need to invest in some proper tools.
Now, I’m just as tight with my money as anyone else, so any tools that are not absolutely essential, I don’t subscribe to.
But there are a few softwares and solutions out there that really stand out above the rest and I would highly suggest investing in.
One of those is SEMRush.
SEMRush is quite unique because it’s one of the few tools available that gives you data and insights into searches, keywords and paid search ads that other solutions just don’t or can’t.
So, if you’re involved in SEO in any way…especially if you’re doing local SEO for clients, I would absolutely urge you to consider adding SEMRush to your toolkit.