If you’re planning on blogging or building a massive website that siphons SEO traffic from search engines, then WordPress is going to be the easiest way to get started.
And while there are a lot of great FREE WordPress themes available online, I would highly recommend selecting a quality premium WordPress theme, since they usually have a lot more features and customizations built into them, making them much easier to edit and customize for non-techy people.
And if you happen to be in the affiliate marketing/make money online space, you may want to consider investing in a popular theme used by others in your niche. One of the more popular themes is called Genesis Framework by StudioPress. StudioPress also has a lot of different professional themes to choose from in their marketplace. And if you do invest in one of theme, I would highly recommend also picking up a plugin called Design Palette Pro, which is going to make your life a whole lot easier when it comes to customizing the themes, unless you’re a programmer and enjoy a challenge.
There are a couple different pricing options available, but I recommend going with the Professional license, because it allows you to use the theme on unlimited sites, and trust me, you’ll be making more sites in the future. Plus I love that it’s an affordable one-time fee.